Hey all, it's Relaunch Day! Wolf & Crown is reborn! Our Fall Line is all about our new Brand Direction. We have dropped the Hockey Co. off of our name. Before you freak out, this does not mean we're turning our back on hockey. Hockey is still very much a part of our DNA. At some point, I figured out that we are a Clothing Company that loves hockey, not a Hockey Company that puts out Clothing. Our mantra during the redesign process was Wolf & Crown, Straight Up, No Chaser. Although that particular shirt didn't come out in the relaunch(yet), it was what we went after. We are who we are, no apologies. Wolf & Crown is not just for hockey players. We are inspired by the culture of the Southern California Underground. Skate, surf, ski, snowboard, hiking, climbing, watersports, and yes, hockey(totally underground in SoCal). We hope you like our New Designs and continue to support our brand. You'll notice we put our Straight Up stuff into the Tried & True category, stuffed our hockey stuff into Hockey Club and birthed our Social Club, which will contain all sorts of debauchery relating to our drinking habits. Please, let us know what you think and continue to support the Wolf & Crown Brand.
Wolf and Crown
Stories of Legendary Characters.