Hey all, it's Relaunch Day!  Wolf & Crown is reborn!  Our Fall Line is all about our new Brand Direction.  We have dropped the Hockey Co. off of our name.  Before you freak out, this does not mean we're turning our back on hockey.  Hockey is still very much a part of our DNA.  At some point, I figured out that we are a Clothing Company that loves hockey, not a Hockey Company that puts out Clothing.  Our mantra during the redesign process was Wolf & Crown, Straight Up, No Chaser.  Although that particular shirt didn't come out in the relaunch(yet), it was what we went after.  We are who we are, no apologies.  Wolf & Crown is not just for hockey players.  We are inspired by the culture of the Southern California Underground.  Skate, surf, ski, snowboard, hiking, climbing, watersports, and yes, hockey(totally underground in SoCal).  We hope you like our New Designs and continue to support our brand.  You'll notice we put our Straight Up stuff into the Tried & True category, stuffed our hockey stuff into Hockey Club and birthed our Social Club, which will contain all sorts of debauchery relating to our drinking habits.  Please, let us know what you think and continue to support the Wolf & Crown Brand.

​Mike

Hey, this is Mike from Wolf & Crown.  I just wanted to let all of our supporters know that I will be taking a break from Wolf & Crown for a little while.  I need to deal with some personal issues and also determine the future direction of the company.  Do not worry, we will be back, that is for sure!  In the meantime, we are still filling orders and answering emails and DM's.  Thanks to everyone who has supported our company along the way.  It's very much appreciated.

Hey, we're proud to announce our new Brand Ambassadors, Tara Fitzgerald and Rick Dougan.  Go check our Ambassadors Page and also read the details on how you can be an Ambassador for us!  Welcome Tara and Rick!

Hello all!  For the first time in our history, we're looking for Brand Ambassadors to help promote our brand.
Qualifications?
1-Must love hockey.
2-Must do something that promotes the game of hockey.
3-Must be original, like us. We're not looking at trick shot accounts.
4-Must have some way to promote us, whether that be a big social following or a bunch of podcast downloads, whatever your thing is, it's gotta help promote our thing.
What do you get?
1-Free swag! Great swag, the kind you want to pay for after you put it on.
2-Lot's of love from us.
3-If you want, a discount code for your followers or listeners, etc...

If you think you might be able to help us out, drop us an email at wolfandcrownhockey@gmail.com

Also, check out our new website!  A little mellow but easy on the eyes.

​Thanks Wolf Pack!

Ever wonder where we got our name?  Or what it even has to do with hockey?  Well, it's pretty simple.  We were originally called Rebound Hockey but someone was sort of using that name, so we had to come up with something else.  Back when we started, there were like 30 something hockey lifestyle apparel companies out there, so it was really hard to come up with something hockey related that was original.  So, we decided to go off hockey script and pick something completely original.  And now you have Wolf & Crown Hockey Company.  But the name does have roots to hockey.  One of everybody's favorite  lines in "Miracle" is "legs feed the wolf", so that is where the wolf comes from.  The Crown part comes from being life long Kings fans.  So, there you have it, we kind of slapped those together and it rolls off the tongue really well.  Next came the logo and the rest is history.

And for those of you who wonder why we haven't done a Legs Feed the Wolf Tee?  It might still happen some day but it feels like every company nowadays has one, and we try to stay true to our quest to be original.