Hey all, it's Relaunch Day!  Wolf & Crown is reborn!  Our Fall Line is all about our new Brand Direction.  We have dropped the Hockey Co. off of our name.  Before you freak out, this does not mean we're turning our back on hockey.  Hockey is still very much a part of our DNA.  At some point, I figured out that we are a Clothing Company that loves hockey, not a Hockey Company that puts out Clothing.  Our mantra during the redesign process was Wolf & Crown, Straight Up, No Chaser.  Although that particular shirt didn't come out in the relaunch(yet), it was what we went after.  We are who we are, no apologies.  Wolf & Crown is not just for hockey players.  We are inspired by the culture of the Southern California Underground.  Skate, surf, ski, snowboard, hiking, climbing, watersports, and yes, hockey(totally underground in SoCal).  We hope you like our New Designs and continue to support our brand.  You'll notice we put our Straight Up stuff into the Tried & True category, stuffed our hockey stuff into Hockey Club and birthed our Social Club, which will contain all sorts of debauchery relating to our drinking habits.  Please, let us know what you think and continue to support the Wolf & Crown Brand.

​Mike

Hey, we are starting our Labor Day Weekend Sale early this year!  So, we added a bunch of Tees to the On the Bench Sale Section.  We also marked down a ton of Tees already in there.  These low low prices are not permanent, so go grab some stuff while you can get these deals.

Welcome to a Wolf and Crown Summer.  We have 4 new Tees and 2 new Lids to keep you styling this Off-Season.  Go check out our Starting Lineup and grab some great gear, including our very first Women's Tee.  We have also, finally, put out a Legs Feed the Wolf Tee.

Ever wonder where we got our name?  Or what it even has to do with hockey?  Well, it's pretty simple.  We were originally called Rebound Hockey but someone was sort of using that name, so we had to come up with something else.  Back when we started, there were like 30 something hockey lifestyle apparel companies out there, so it was really hard to come up with something hockey related that was original.  So, we decided to go off hockey script and pick something completely original.  And now you have Wolf & Crown Hockey Company.  But the name does have roots to hockey.  One of everybody's favorite  lines in "Miracle" is "legs feed the wolf", so that is where the wolf comes from.  The Crown part comes from being life long Kings fans.  So, there you have it, we kind of slapped those together and it rolls off the tongue really well.  Next came the logo and the rest is history.

And for those of you who wonder why we haven't done a Legs Feed the Wolf Tee?  It might still happen some day but it feels like every company nowadays has one, and we try to stay true to our quest to be original.

Happy Holidays everyone!  Just in time for Christmas, we added a bunch of Tees to the On the Bench Section, including:  The Room, Owns, Trade Me, Retribution, The Zam, The Veteran, Built by Hockey and the Forecheck Raglan.  Time to load up on gifts for your favorite Wolf and Crown fan.  Remember, free shipping on all orders over $75.  Also, please have all orders in by 12/17 to make sure they get there in time for the big day.

Hello all.  We're getting ready for Thanksgiving tomorrow, cooking up a feast.  Also, we're cooking up all sorts of special deals to sauce over to you the whole weekend long.  Make sure you stay tuned to our Instagram and Facebook pages for more info all weekend long and make sure you pokecheck the deal you like when it's up because every day is a different deal, some better than others, depending on what you're wanting.

Hey everyone.  We'd like to thank all of you for your support these last few years.  We've had a fun ride and learned a lot in the process of building this brand.  All of that has come to this; Our Fall Line 2018.  We've really upped our game this year.  We really think you're going to enjoy our new swag.  We have 4 Tees, 2 Zip-Up Hoodies, 2 Beanies and 7 Lids!!!  We actually designed about 15 shirts and picked out the best 4.  These are our best designs ever and we hope you agree.

There's way too many new designs to go over all at once, so just check 'em out and let us know what you think.  We really stepped up our hat game, so make sure you check out our Lids section.  FYI, if you like one of our new embroidered hats but not the style or color, we can custom order any of our new embroidered hats to your specification.  Just email us and let us know what you're thinking and we can get it made.

If you just want to check out our new stuff, go here.

Thanks again for all the support.

Hello all!  We are pleased to release our new line for Spring/Summer for 2018.  We have 3 new Tees for you all, including 1 for the Tendy Union.

First we have the Heritage Tee, dedicated to the passion of California hockey.  We hope you like our Cali Sun Puck design.  We've always wanted to do a shirt dedicated to our home state's brand of hockey.  "Born in drought, raised on the ice"

Next up we have our Tenacity Tee.  This one is dedicated to all of us who plan on playing until we drop dead.  "Never gonna hang 'em" is our battle cry.

And lastly, something new for the Tendy Union.  We had fun with this one.  The Sweetspot is all about taking pucks in the crest, a true sign of a tendy who works and trains hard, making it look easy.

We hope you like our new Tees.  We also have a ton of new stickers which go out free with every order.  Thanks for all the support!

Hey there.  From all of us at Wolf & Crown Hockey Co., we'd like to wish everyone a safe and Happy New Year!  We've got exciting new apparel coming in 2018 and we know you'll love it.  We just added a bunch of items to our On the Bench Sale section of the store, so go get some marked down swag.  Thanks for everyone's support this year, we couldn't have done it without you.

Check it out!  We're gonna have a different sale everyday through the Black Friday Weekend.  Each day has it's own advantage, so you gotta jump on the right one for you when you can.  Today's sale is Free Tee Turkey Day!  Every order will receive a Free Mystery T-Shirt.  We're feeling pretty generous, so if your order is big enough, we'll throw in 2 Tees!

Happy Thanksgiving from all of us at Wolf and Crown Hockey Co.!!!