Riot Fest has been going on in Chicago for 15 years.  They've always had amazing lineups but this year's seemed to good to pass up, like I've done the previous 14 years.  It took little coaxing from my hetero life mate B Defeated to convince me it was time to make the trip to Chicago.  We decided to go all out and do all 3 days.  
We got there the day before everything started to get our bearings.  A few connecting flights and a long car ride and we ended up in the budget friendly Addison.  We ended up at a local pub called Muggs 'N Manor.  We hung out with the locals who were really cool but just a little to proud to pronounce Chicago as the murder capital of the world.  Everyone was really bummed they weren't going to Riot Fest with us.  We found the cool locals for sure.

Hey all, it's Relaunch Day!  Wolf & Crown is reborn!  Our Fall Line is all about our new Brand Direction.  We have dropped the Hockey Co. off of our name.  Before you freak out, this does not mean we're turning our back on hockey.  Hockey is still very much a part of our DNA.  At some point, I figured out that we are a Clothing Company that loves hockey, not a Hockey Company that puts out Clothing.  Our mantra during the redesign process was Wolf & Crown, Straight Up, No Chaser.  Although that particular shirt didn't come out in the relaunch(yet), it was what we went after.  We are who we are, no apologies.  Wolf & Crown is not just for hockey players.  We are inspired by the culture of the Southern California Underground.  Skate, surf, ski, snowboard, hiking, climbing, watersports, and yes, hockey(totally underground in SoCal).  We hope you like our New Designs and continue to support our brand.  You'll notice we put our Straight Up stuff into the Tried & True category, stuffed our hockey stuff into Hockey Club and birthed our Social Club, which will contain all sorts of debauchery relating to our drinking habits.  Please, let us know what you think and continue to support the Wolf & Crown Brand.

​Mike